Financial literacy is more important than ever, and TikTok has become a surprisingly powerful tool for educating people about money. Known as “FinTok,” this corner of the platform is filled with influencers. They break down complex financial concepts into digestible and engaging content. If you’re looking to build wealth, the right FinTok influencer can provide guidance. They can also help you manage debt or invest wisely in a simple and relatable way.
Here are some of the top financial influencers on TikTok who are helping people make smarter money decisions.
1. Humphrey Yang (@humphreytalks) – The Expert at Simplifying Finance
Humphrey Yang is one of the most trusted names on FinTok with 3.3M followers. A former financial advisor, he creates content that explains personal finance concepts in a clear, engaging, and often humorous way.
What He Covers:
- Investing Basics: Yang breaks down complex investment strategies. He explains topics such as index funds, ETFs, and stock market trends in a way that beginners can understand.
- Saving Money: His content includes smart saving strategies. These include the 50/30/20 budgeting rule. He also shares money-saving hacks that help people stretch their dollars further.
- Tax Tips: He provides valuable tax advice, teaching people how to legally minimize their tax burden and maximize deductions.
Why People Love Him:
Yang is known for his ability to simplify even the most intimidating financial topics. His videos often feature real-world examples, making his advice practical and easy to apply. Whether you’re new to investing or looking for money-saving tips, his content is an excellent resource.
2. Tori Dunlap (@herfirst100k) – The Financial Feminist
Tori Dunlap is the founder of Her First $100K, a platform dedicated to helping women achieve financial independence. She became a self-made millionaire by the age of 25. She is now one of the most influential voices in personal finance, especially for young women who want to take control of their financial futures. Amassing over 2.4M followers on TikTok over the years shows Tori Dunlap’s professionalism at her craft.
What She Covers:
- Salary Negotiation: Dunlap teaches women how to confidently negotiate for better pay, ensuring they get what they deserve.
- Investing for Beginners: She provides step-by-step guidance on investing, demystifying the process and encouraging women to grow their wealth.
- Financial Independence: She discusses the importance of financial autonomy and how to break free from toxic workplaces.
Why People Love Her:
Dunlap’s passion for financial education is evident in her content. She empowers women with knowledge and actionable advice, helping them close the financial gap and build lasting wealth. Her approach is both supportive and no-nonsense, making her a go-to resource for financial empowerment.
3. John Eringman (@johnefinance) – The Relatable Finance Guy
John Eringman, also known as “John E. Finance,” is a TikTok creator dedicated to making finance fun and accessible for young adults. His content is short, engaging, and filled with practical money tips. John Eringman has gathered 1.2M followers on TikTok with his consistent videos.
What He Covers:
- Credit Scores: Eringman explains how credit scores work. He explains how to build credit. He also discusses how to avoid common mistakes that can lower your score.
- Investing Strategies: He introduces his followers to different investment vehicles, including real estate and index funds.
- Tax and Savings Hacks: His videos include tips on saving money and maximizing tax benefits.
Why People Love Him:
Eringman has a talent for making finance feel less intimidating. His lighthearted approach and quick, informative videos make financial literacy fun and easy to digest. He’s particularly popular among Gen Z and millennials who are just starting their financial journeys.
4. Delyanne Barros (@delyannethemoneycoach) – The Investing Advocate
Delyanne Barros is a former attorney turned financial educator who focuses on helping people build long-term wealth through investing. She left her corporate career to teach others how to achieve financial independence. Delyanne Barros has over 335K followers on TikTok.
What She Covers:
- Stock Market Basics: Barros simplifies investing concepts, helping beginners understand how to start with confidence.
- Retirement Planning: She educates her followers on strategies to retire early and live comfortably.
- Side Hustles & Wealth Building: She explores ways to increase income through side businesses and passive income streams.
Why People Love Her:
Barros is passionate about financial freedom and encourages people to take control of their wealth. Her clear, no-BS explanations make her a great resource for anyone looking to start their investing journey.
5. Taylor Price (@pricelesstay) – The Gen Z Money Mentor
Taylor Price is a leading voice in Gen Z financial education. She started her financial literacy journey after realizing how little schools taught about money management. Now, she uses TikTok with 1M followers to educate young people on how to make smarter financial choices.
What She Covers:
- Budgeting Tips: Price shares practical ways to create and stick to a budget, helping young adults manage their expenses.
- Investing for Beginners: She explains stocks, crypto, and other investment options in a way that Gen Z can understand.
- Avoiding Money Mistakes: She warns her followers about common financial pitfalls, like credit card debt and overspending.
Why People Love Her:
Price’s content is relatable and easy to follow. She understands the financial struggles of young people. She provides actionable advice that helps them make better financial decisions early on.
Why FinTok Is Changing Financial Education
FinTok is revolutionizing the way people learn about money. Users no longer need to sit through long, complicated financial courses. They can get quick, engaging lessons on budgeting, investing, and saving. Each lesson takes under a minute. This bite-sized learning approach makes financial literacy more accessible, especially for younger generations.
Benefits of FinTok:
- Easy to Understand: Influencers break down financial topics into short, engaging videos.
- Free Financial Education: No need to pay for expensive courses—valuable knowledge is available for free.
- Encourages Smart Money Habits: Many people have started saving, investing, and improving their credit because of FinTok.
How to Spot Reliable FinTok Influencers
While many influencers provide great financial advice, not all content on FinTok is accurate. Here’s how to identify trustworthy sources:
✔️ Check Their Credentials – See if they have a background in finance, investing, or economics.
✔️ Look for Transparency – Trustworthy influencers discuss both risks and rewards.
✔️ Avoid Get-Rich-Quick Schemes – Be wary of influencers promising unrealistic returns.
✔️ Read the Comments – Community feedback can help determine if their advice is useful and accurate.
The Impact of FinTok on Financial Literacy
FinTok has helped millions of people develop better money habits. Many users have learned how to save for emergencies. They have also learned to invest in the stock market and manage their debt. This was all achieved through engaging and accessible content.
For young people, especially those who never received formal financial education, FinTok is filling a critical knowledge gap. It has made learning about money simple, fun, and practical.
Wrapping Up
FinTok is reshaping financial education by making it accessible to everyone. Influencers like Humphrey Yang, Tori Dunlap, John Eringman, Delyanne Barros, and Taylor Price provide valuable insights into saving, investing, and managing money.
By following credible FinTok influencers, anyone can gain the knowledge they need to take control of their financial future. If you’re just starting out, these influencers offer valuable insights. They also provide guidance if you’re looking to refine your financial strategies. This wealth of knowledge can help you make smarter money decisions.
Have you consumed and benefited from one or more of these FinTok influencer? Kindly share your experience or experiences in the comments.
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