Privacy Policy

At WiseFinanceHelp (“WiseFinanceHelp,” “we,” “our,” “us”), our mission is to provide you with clarity for all of your life’s financial decisions. We do so by empowering you with financial information and guidance you can trust and by providing you with tools to help you make the best decisions for your financial needs.

When you use our websites and applications and input your Personal Information, we have an obligation to provide you with clarity regarding how your data is accessed and used by WiseFinanceHelp, its affiliates, vendors, partners and other third-party entities.

To that end, this Privacy Policy describes the information we collect about you, how we collect it, how we use your information, whom we disclose your information to, and the steps we take to protect your information.

Information We Collect

We collect various types of information to help us improve our services and deliver personalized content. The information we collect falls into two categories: personal information and non-personal information.

a. Personal Information

Personal information identifies you as an individual and may include:

  • Contact Information: Full name, email address, phone number, and physical address.
  • Financial Information: Should you provide financial data (such as income, expenses, or financial goals), we will use this to offer tailored financial advice.
  • Account Information: Login credentials, subscription data, and user preferences.
  • Transactional Information: When you make purchases or donations, we collect payment details (though payment processing is handled by third-party providers and not stored on our site).
  • Feedback and Surveys: If you participate in surveys or provide feedback, we may collect insights on your preferences, financial needs, or opinions regarding our services.

b. Non-Personal Information

We also collect information that does not personally identify you but helps us optimize our services and improve user experiences:

  • Browser and Device Data: Information such as IP addresses, browser type, operating system, and device type.
  • Website Usage Data: Pages you visit, the duration of your visit, clickstream data, and referring URLs.
  • Location Data: General geographic location inferred from your IP address to help us customize your content.

This data is often collected automatically through cookies, server logs, and third-party analytics tools, providing us with valuable insights into user behavior and preferences.

How We Use Your Information

We use the information collected for a variety of purposes to enhance your experience on our website and to provide relevant content:

a. Enhancing User Experience

  • To provide personalized content, financial insights, and targeted recommendations.
  • To remember your preferences and settings for future visits.
  • To analyze user behavior and improve the functionality and design of our site.

b. Communication and Marketing

  • To send newsletters, updates, and promotional content if you’ve opted to receive them.
  • To notify you about changes to our services, policies, or security alerts.
  • To respond to your inquiries and provide customer support.

c. Product and Service Improvement

  • To monitor trends and usage patterns to identify popular content and improve website performance.
  • To develop new features, services, and financial tools that meet user needs.
  • To conduct surveys and research aimed at better understanding our audience.
  • To comply with legal obligations, such as responding to government inquiries or enforcing our terms of service.
  • To protect our site and users from fraud, unauthorized access, and other illegal activities.

How We Share Your Information

We value your privacy and limit the sharing of your information with third parties. However, in certain cases, we may share your information:

a. With Service Providers

We work with trusted third-party service providers to help manage our website, provide financial tools, and process payments. These providers are contractually obligated to protect your data and use it only to perform their specific services.

b. Affiliates and Partners

From time to time, we may partner with affiliates or third parties to offer joint services or co-branded products. In such cases, we may share non-personal data (such as usage statistics or trends) or personal information with your explicit consent.

c. Business Transfers

If Wise Finance Help undergoes a business transaction such as a merger, acquisition, or sale of assets, your information may be part of the transferred assets. We will notify you before your information is transferred to a new entity and becomes subject to a different privacy policy.

We may disclose personal information when legally required to do so, such as in response to valid court orders, government requests, or to comply with regulatory obligations.

Cookies and Tracking Technologies

Wise Finance Help uses cookies and other tracking technologies to improve user experiences, collect usage data, and support advertising and analytics efforts.

a. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow the site to recognize your device, remember your preferences, and track your browsing behavior.

b. Types of Cookies We Use

  • Essential Cookies: Necessary for the basic functionality of the website (e.g., to keep you logged in).
  • Performance Cookies: Collect anonymous data on how visitors use the site, helping us improve performance and content.
  • Functionality Cookies: Remember your preferences, such as language settings, so you don’t have to re-enter them on each visit.
  • Advertising Cookies: Used to show you relevant ads and track the effectiveness of ad campaigns.

You can manage or disable cookies through your browser settings, though some features of the website may not function properly if cookies are disabled.

Your Data Protection Rights

You have rights concerning your personal data under applicable privacy laws, including:

a. Right to Access

You have the right to request access to the personal data we hold about you and to receive a copy in a structured format.

b. Right to Rectification

You may request that we correct or update any inaccurate or incomplete information about you.

c. Right to Erasure

You have the right to request that we delete your personal data in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

d. Right to Restrict Processing

You may request that we limit the processing of your data under certain conditions (e.g., while contesting the accuracy of the data).

e. Right to Object

You may object to the processing of your personal data for direct marketing purposes at any time by contacting us or using the unsubscribe option in our emails.

f. Right to Data Portability

You can request to receive your personal data in a portable format and, where feasible, request that we transfer it directly to another controller.

If you have given consent for specific data processing activities, you may withdraw it at any time. This will not affect the lawfulness of any processing conducted before your withdrawal.

To exercise any of these rights, please contact us at info@wisefinancehelp.com.

Data Security

We take the security of your personal data seriously. We have implemented technical, administrative, and physical safeguards to protect against unauthorized access, alteration, disclosure, or destruction of your data. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is completely secure. In the event of a security breach, we will notify you and take appropriate measures to mitigate any risks.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including compliance with legal obligations, dispute resolution, and enforcement of our agreements. When your information is no longer needed, we will securely delete or anonymize it.

Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected data from someone under 18, we will take steps to delete it immediately. Parents or guardians who believe their child has provided us with personal information without consent should contact us at info@wisefinancehelp.com.

International Data Transfers

Wise Finance Help is based in Nigeria, but our services may be accessed globally. By using our website, you agree that your data may be transferred, processed, and stored outside of your home country. These transfers will always comply with applicable data protection laws, and we will take steps to ensure your data is protected.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, regulatory requirements, or business operations. Any updates will be posted on this page with the revised effective date. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

Contact Us

If you have any questions or concerns about this Privacy Policy, or if you would like to exercise any of your data protection rights, please feel free to reach out to us:

We are committed to resolving any privacy-related issues and appreciate your feedback.

Last Updated: 05-10-24